Instagram is a monster.
Last week I posted a video on LinkedIn with a few thoughts on how wildly abundant Instagram was everywhere we went during our European summer vacation.
A big thing I saw during our time there was this. People both doing it for the ‘Gram and checking the feed. Another interesting observation was usage crossed various ages, genders, backgrounds, cultures, and countries.
Ultimately I kept asking myself:
What insights does this illustrate about humans fundamentally?
What does the hyper usage mean culturally? Creatively?
And what happens next? Does this lead to new products or behaviors? Do people burn out of the same feedback loops?
I want to take a moment to take a few quick dives into some key items I mentioned in the video.
The fundamental human behavior insight
On a very fundamental level, what Instagram does for users is:
Provides a medium for a visual showcase
Shows a “peek behind the curtain” of the life and times of various humans, cultures, and social extravaganzas (news, entertainment, meme culture, etc.)
Video/audio stimulation that’s in line the cultural norms of the moment, spiking engagement and sharing stimulus
Feedback loops: Likes and comments